'It is, in certain terms, like a rebirth,' the dancehall star says of the new disc.
"Tomahawk Technique," Sean Paul's fifth studio album, is finally hitting U.S. stores on Sept. 18 through VP/Atlantic, the Jamaican dancehall star tells Billboard.com. The disc has been released for months overseas, but Paul says that he's ready to bring his proper "reintroduction" stateside for the fall.
"It's been coming out in different territories at different times, the reason being that it just reacted in different places," says Paul. Led by the Alexis Jordan-assisted single "Got 2 Luv U," whose official video has collected 92 million YouTube views, "Tomahawk Technique" was released in Germany, France, Spain, Japan and a handful of other territories on various dates at the top of 2012, before coming to the singer's native Jamaica in June.
Paul, who played multiple shows in countries like France and Germany this spring, admits that the year-long rollout of a single project has been an odd process to take part in, but that he's used to his energy-infused music taking a while to catch on across the globe.
"It kind of reminds me when I first started, when I did a song 'Like Glue,'" he says. "In Jamaica, I did 'Like Glue' in 1998, and it didn't break in the United States until 2002, when my album ['Dutty Rock'] came out. It reminds me of back in the day, almost like starting over."
After littering the early 00s with hits like "Gimme The Light," "Get Busy," "We Be Burnin'" and "Temperature," Paul says that "Tomahawk Technique" (the name refers to the "cutting-edge sound" on the disc, as well as Paul's new mohawk) will be his introduction to a new generation of U.S. pop fans. One of the biggest changes between "Technique" and his previous full-lengths is the presence of all-star producers like Benny Blanco, DJ Ammo and Rico Love. "How Deep Is Your Love," which will be the focal point single in the States, was written by Ester Dean and produced by Stargate, with a guest spot by Kelly Rowland.
"I think this time around, it was a lot of different productions from different people who probably wouldn't be doing dancehall in the first place," says Paul. "It is a new beginning for me, because I've always used Jamaican producers to do my album. it is, in certain terms, like a rebirth."
Following another run through Europe that concludes on Sept. 1 in Rastatt, Germany, Sean Paul will head back to the U.S. for a proper headlining tour this fall. "I haven't done a tour stateside in a long time," he says. "I've been touring like one or two shows here and there, I've mostly been touring in Europe where it's really good for me right now. I'm looking forward to it." Thus far, two Las Vegas dates have been announced for Sept. 15 and 16, with many more forthcoming.